MichelPorroFotografie046
WADDINXVEEN, NETHERLANDS - SEPTEMBER 18: Many of the organic fruits and vegetables produced by Dutch-based Eosta have been lasered with the text F*CK Plastic in order to battle against environmental polluting plastic as they are packed in Waddinxveen, September 18, 2019. Eosta shares the technology called Natural Branding and it has been adopted by major organic fruit and vegetable retailers worldwide. At Eosta in The Netherlands alone over 20 million packaging units have been saved so far. Natural Branding is the organic approach to marking fruits and vegetables with laser. The contact free method has been approved by organic certifiers, while no additional agents are used. The process does not influence taste or shelf life. As a bonus, the energy needed for applying a laser mark is less than 1% of the energy needed for a sticker. (Photo by Michel Porro/Getty Images)